Lok Green Energy
Based in the U.S, Lok Green Energy is an investment company, committed to advancing India’s clean energy future by developing large-scale solar projects that drive environmental impact and economic growth.
OUR role
We partnered with LOK Green Energy to lead a strategic shift in their digital presence - from an eco-conscious, retail-focused platform to a high-end investment experience targeting private banking clients and HNWIs (high-net-worth individuals). Our agency was responsible for redefining their visual identity, crafting a premium website design, and building a scalable, high-performance platform in close collaboration with the founder, financial advisors, and international marketing partners.
Design
The original LOK website used minimalist visuals in white and green, reflecting the environmental nature of their business. But as the investment model evolved, so did the audience—and the design needed to reflect that shift. We elevated the entire aesthetic toward a more luxurious, financial-world feel, inspired by brands that appeal to the clientele of places like the Four Seasons or Aman Resorts.
We introduced a more sophisticated color palette, combining rich earth tones, deep greens, and subtle metallics. The typography was carefully curated to feel refined yet modern, balancing heritage and innovation. Imagery focused on large-scale infrastructure and serene nature moments, blending the environmental mission with financial aspiration. Layouts were simplified and restructured to guide the user through a clear, compelling investment journey.
Development
From a technical perspective, we rebuilt the website from the ground up in Framer, prioritizing performance, scalability, and modularity. The previous setup - originally built for a B2C audience - had to be re-architected to serve a more consultative, relationship-driven B2B strategy.
We designed flexible page modules to support ongoing marketing collaboration and built dynamic components that allowed for investor-focused storytelling, without compromising load speed or cross-device performance. Advanced animations and microinteractions were kept subtle, adding polish without distraction.
Concept
LOK Green Energy’s new positioning is all about trust, scale, and alignment. Their 1:1 co-investment model with investors is a standout feature in the renewable energy space, and the website needed to make that feel not only safe - but desirable.
We designed the entire experience to mirror the psychology of premium finance: minimal distractions, clear hierarchy, and messaging that blends credibility with purpose. The concept bridges the worlds of sustainable development and luxury investing, communicating that these two ideas are not only compatible - but mutually reinforcing
Let's team up and build your next project
Every partnership starts with a discovery call. We’ll explore your business, goals, and growth opportunities before moving forward - ensuring we focus on what drives real results.