Legal
How Visualwise handles personal data, which cookies this website uses, and the terms for using it. Questions about any of this go to arturs@visualwise.io.
Last updated: 25 October 2026
Privacy Policy
1. Who we are
This website (visualwise.io) is run by SIA Personības, trading as Visualwise. We are the controller of the personal data described in this policy.
- Company: SIA Personības (Visualwise)
- Registration number: 40203177035
- VAT number: LV40203177035
- Address: Ledurgas iela 24-42, Rīga, LV-1005, Latvia
- Email: arturs@visualwise.io
We have not appointed a data protection officer. Send any privacy question or request to arturs@visualwise.io.
2. What this policy covers
This policy covers people who visit our website, fill in our forms, use our free tools, request a report or book a call with us.
If we build software for your company, personal data inside that project is handled under our contract with your company, not under this policy.
3. What data we use, why, and on what legal basis
We only collect what we need for each purpose. The legal bases come from Article 6(1) of the General Data Protection Regulation (GDPR).
| Situation | Data | Purpose | Legal basis |
|---|---|---|---|
| You visit the website | IP address, browser and device type (user agent), page address, date and time | Deliver the site, keep it secure, find and fix errors, block abuse | Legitimate interests (Art. 6(1)(f)) |
| You send an enquiry or fill in a qualification form | Name, email, company, website, your answers; plus the page, time, IP address and browser of the submission | Reply to you, prepare a proposal or a Process Mapping session | Steps you ask for before a contract (Art. 6(1)(b)); legitimate interests in answering business enquiries (Art. 6(1)(f)) |
| You request an example report | Work email; optionally name and company | Send you the report and, at most, one follow-up email about it | Steps you ask for (Art. 6(1)(b)); follow-up: legitimate interests (Art. 6(1)(f)) |
| You join the waitlist for our email course | Email, and your name if you give it | Tell you when the course launches and send you its lessons | Consent (Art. 6(1)(a)) |
| You use the process map tool | Your answers about your company and processes; your email if you choose to send us the result | Generate the process map; reply to you if you send it to us | Providing the tool you asked to use (Art. 6(1)(b)) |
| You order a Custom Company Mapping | Website address, the public text of that website, your answers about the company, work email | Generate and send your report; at most one follow-up email about it | Steps you ask for (Art. 6(1)(b)); follow-up: legitimate interests (Art. 6(1)(f)) |
| You book a call | Name, email, chosen time, notes you add | Schedule and hold the intro call or Process Mapping session | Steps you ask for before a contract (Art. 6(1)(b)) |
| You accept analytics cookies | Pages viewed, clicks and events, device and browser, approximate location, Google Analytics identifiers | Understand how the site is used and improve it | Consent (Art. 6(1)(a)) |
| You become a client | Contact details, contracts, invoices and payment records | Run the project; keep accounting records | Contract (Art. 6(1)(b)); legal obligation under Latvian accounting law (Art. 6(1)(c)) |
4. AI features
The process map tool and the Custom Company Mapping report are generated with an AI model from Anthropic PBC (USA), which we use through its API.
- For the process map, we send your answers about your company and processes.
- For Custom Company Mapping, our server reads the public text of the website address you enter and sends it to Anthropic together with your answers.
- We send only what is needed to produce the map or report.
- Please do not enter personal data (for example names of colleagues or customers) in free-text fields. The tools do not need it.
- Under Anthropic's commercial terms, Anthropic may not train its models on this content. Anthropic deletes API inputs and outputs within 30 days in normal cases, and may keep them longer only where needed to enforce its usage policy or where the law requires.
The process map tool keeps your answers in the open page only. They are not saved in your browser, and they reach our server only for generating the map or when you choose to send us the result.
5. Where the data comes from
Almost all data comes directly from you. Two exceptions:
- Custom Company Mapping: we read the public text of the website you name. If that text contains personal data (for example names on a team page), it is processed only to generate your report.
- Bookings: Cal.com passes us the details you enter when you book a call.
6. Do you have to give us your data?
No law requires you to give us personal data. But we need an email address to reply to you or send a report, and we need the fields marked as required to handle your request. If you leave them out, we cannot complete it. Optional fields are optional.
7. Our legitimate interests
Where we rely on legitimate interests, they are: keeping the website and server secure, answering business enquiries, and sending one follow-up about a report you asked for. We keep this light and you can object at any time (see section 11).
We do not run a newsletter. We do not send marketing emails beyond what you ask for. If you do not want a follow-up, tell us and we will stop.
8. Who receives your data
We do not sell personal data. We share it only with service providers who process it for us under data processing terms, and only for the purposes above:
| Provider | Purpose | Location | Safeguard |
|---|---|---|---|
| Hetzner Online GmbH | Hosting of the website, forms and server logs | Germany (EU) | Data stays in the EU |
| Resend, Inc. | Delivers form submissions to our inbox by email | USA | EU–US Data Privacy Framework where the provider is certified, otherwise Standard Contractual Clauses |
| Anthropic PBC | Generates the process map and Company Mapping report | USA | EU–US Data Privacy Framework where the provider is certified, otherwise Standard Contractual Clauses |
| Cal.com, Inc. | Booking calendar for calls and sessions | USA | EU–US Data Privacy Framework where the provider is certified, otherwise Standard Contractual Clauses |
| Sanity AS / Sanity US Inc. | Stores site content and serves images on case study and blog pages (receives your IP address when an image loads; no visitor data is stored in Sanity) | Norway (EEA); global content network that may include the USA | GDPR applies in the EEA; Standard Contractual Clauses or the Data Privacy Framework for transfers outside it |
| Google Ireland Limited | Google Analytics, only if you accept analytics cookies | Ireland (EU); data may be transferred to Google LLC, USA | EU–US Data Privacy Framework where the provider is certified, otherwise Standard Contractual Clauses |
Cal.com also acts as an independent controller for data it uses for its own purposes; see the Cal.com privacy policy. The same applies to Google for its own purposes; see how Google uses information from sites that use its services.
We may also share data with our accountant or legal advisers when needed for client records, and with public authorities when the law requires it.
9. Transfers outside the EU/EEA
Some providers are based in the USA. When personal data goes there, we rely on the EU–US Data Privacy Framework where the provider is certified under it, and otherwise on the European Commission's Standard Contractual Clauses. You can check a company's certification on the Data Privacy Framework list. Write to us if you want a copy of the safeguards that apply.
10. How long we keep data
- Server logs: up to 14 days, then they are overwritten.
- Page-view statistics: daily totals only, with no personal data, kept as long as they are useful for reporting.
- IP addresses used to limit form and tool abuse: kept in server memory for no more than one hour.
- Form submissions, report requests and booking details: up to 24 months after our last contact with you. If we start working together, for the length of the relationship and as long as needed for possible legal claims.
- Email course waitlist: until the course launches and ends, or until you unsubscribe.
- Accounting records for clients: as long as the Latvian Accounting Law requires (generally at least 5 years).
- Google Analytics data: for the retention period set in our Analytics account, no more than 14 months.
- Data sent to Anthropic: deleted by Anthropic within 30 days in normal cases (see section 4).
- Your cookie choice and other browser storage: see the Cookie Policy below.
11. Your rights
Under the GDPR you have the right to:
- access the personal data we hold about you and get a copy;
- have incorrect data corrected;
- have your data erased;
- restrict how we use your data;
- receive data you gave us in a common machine-readable format (portability);
- object to processing based on legitimate interests, including follow-up emails;
- withdraw consent at any time, without affecting what we did before you withdrew it.
Email arturs@visualwise.io to use any of these rights. It is free. We reply within one month; if a request is complex we may extend this by up to two more months and will tell you why. We may ask you to confirm your identity.
To withdraw analytics consent, use the Cookie settings link at the bottom of any page.
12. Complaints
Please contact us first so we can fix the issue. You also have the right to complain to a data protection authority. In Latvia this is the Data State Inspectorate (Datu valsts inspekcija):
- Address: Elijas iela 17, Rīga, LV-1050, Latvia
- Email: pasts@dvi.gov.lv
- Phone: +371 67223131
- Website: www.dvi.gov.lv
You can also complain to the authority in the EU country where you live or work.
13. Automated decisions
We do not make decisions about you based solely on automated processing that have legal or similarly significant effects. The AI-generated map or report is an estimate for your own use. A person at Visualwise reviews every enquiry.
14. Security
The site runs over HTTPS. Form data is stored on our server in Germany, access is limited to the Visualwise team, and server secrets are kept out of the code. No system is perfectly secure, but we take reasonable technical and organisational measures to protect your data.
15. Children
This website is for businesses. It is not aimed at children, and we do not knowingly collect data from anyone under 16.
16. Changes to this policy
We update this page when our services or the law change. The date at the top shows the latest version. If a change matters for data you already gave us, we will tell you by email.
Terms of Use
1. About these terms
These terms apply to your use of visualwise.io, run by SIA Personības (Visualwise), registration number 40203177035. By using the site you agree to them. If you do not agree, please do not use the site.
2. Information only
The content on this site is general information about our services and approach. It is not professional, legal, financial or technical advice for your situation. We try to keep it accurate and current, but we do not guarantee that it is complete or free of errors.
3. Tools, calculators and AI estimates
The calculators, the process map tool and the Custom Company Mapping report give estimates based on your answers and general assumptions. AI-generated content can be wrong. These results are not a quote, an offer or professional advice. Prices, timelines and savings for a real project are agreed only in writing.
4. Intellectual property
Texts, designs, graphics, code and other content on this site belong to SIA Personības or its licensors. You may view and share pages for personal or internal business use. You may not copy, republish or sell the content without our written permission.
Results you generate with our tools are yours to use for your own business.
5. Client logos and case studies
Client names, logos and case studies are shown with the client's permission. Trademarks belong to their owners. Showing them does not mean the client endorses anything beyond the work described.
6. Acceptable use
Do not misuse the site or its tools. This includes sending spam or automated requests, trying to break or overload the site, submitting other people's personal data without a right to do so, or using the AI tools for anything other than their purpose. We may block access to stop misuse.
7. Links to other websites
The site links to other websites, such as our booking provider. We are not responsible for their content or their privacy practices.
8. Liability
The site and tools are provided free of charge and as they are. To the extent permitted by law, we are not liable for indirect or consequential loss, such as lost profit or lost data, arising from use of the site or reliance on its content. Nothing in these terms limits liability that cannot be limited by law.
9. Client projects
Work we do for clients is governed by a separate written contract. If that contract differs from these terms, the contract applies.
10. Governing law
These terms are governed by the laws of the Republic of Latvia. Disputes are resolved by the courts of the Republic of Latvia, unless mandatory consumer protection law gives you the right to use the courts where you live.
11. Changes and contact
We may update these terms. The date at the top of this page shows the latest version. Questions: arturs@visualwise.io.