Notes from mapping real operations.
Case stories, guides and the maths behind them. Written by the people who build the systems.
Arturs · 2 October 2026Latest
16 articles
What the layer between your tools actually is.
Most companies do not need custom everything. They need the part between the tools they already pay for: what that integration layer is made of, what it should own, and when you can skip it.
2 November 2026Case storyWebsites & web apps · 3 min read
How Colibo's website became a path to a demo.
A complex B2B product, a slow WordPress site and no clear route to a sales conversation. How we rebuilt Colibo's website in Framer around the paths enterprise buyers take, and what changed in a year.
2 November 2026GuideAutomation · 4 min read
Five automations that pay back in under three months.
Invoice intake, order sync, lead routing, stock alerts and the Friday report: what each one does, what it typically costs to build, and the volume at which it pays for itself within a quarter.
2 November 2026BreakdownPricing & ROI · 2 min read
How we price a build: fixed time, flexible scope.
One price for a fixed amount of time, a scope that follows your priorities, and a working first version in about four weeks. What the price includes, what changes it and what we leave out.
2 November 2026Case storyWebsites & web apps · 3 min read
Inside the 1:37 property map.
Why a real estate company with 500+ apartments needed a map instead of a longer list, how we built it inside their existing Framer site without an API, and what it changed for buyers and the team.
2 November 2026GuideProcess mapping · 4 min read
Map one process in an afternoon: a worked example.
One afternoon, hour by hour: how a 25-person installation company mapped its path from inquiry to signed quote, found 140 hours a month, and left with a ranked list of fixes.
2 November 2026Case storyWebsites & web apps · 2 min read
Sprii: explaining a new category on the website.
Live shopping was new and buyers did not understand it yet. Over two years we rebuilt Sprii's website three times, made it 68% faster, moved it to Webflow with a new brand and funnelled everything to one call to action.
2 November 2026BreakdownPricing & ROI · 2 min read
What one freed hour is worth.
Staff cost is the floor, not the value. Three ways to put a number on an hour that automation gives back: what it costs, the hire it avoids and the sales it makes room for. With the maths and when to use which.
2 November 2026GuideAutomation · 5 min read
Where AI actually helps a small business.
Four uses of AI that work in a 10–100 person company, why most AI projects stall on messy data, and what GDPR and the EU AI Act ask of a company that only uses AI tools.
1 November 2026OpinionInternal tools · 4 min read
Build or buy software? Buy the tool, build the layer.
Most small companies should buy standard tools and build only the part between them. When to buy, when to build, and the third option most build-vs-buy articles skip.
1 November 2026BreakdownPricing & ROI · 3 min read
What manual work really costs your company.
How to put a euro figure on retyping data: the real hourly cost of an employee in Latvia, the cost of errors, and when automating a task pays for itself. With the maths visible.
1 November 2026GuideInternal tools · 5 min read
CRM implementation: a step-by-step plan your team will actually use.
Seven steps to roll out a CRM in a small company, why most CRMs end up half-empty, and how to design one where salespeople type less, not more.
1 November 2026GuideInternal tools · 4 min read
CRM vs ERP: which one does your company need first?
A CRM runs everything before the deal, an ERP everything after it. The difference in plain words, which one to start with, and how to connect the two so nobody types an order twice.
1 November 2026BreakdownPricing & ROI · 3 min read
How much does custom software cost?
Real euro ranges for an integration, an internal tool, a dashboard and a platform, the maths behind them, and why the size of the first step matters more than the hourly rate.
1 November 2026GuideProcess mapping · 4 min read
How to map a business process in one afternoon.
A practical process mapping method for small companies: who to invite, how to draw the as-is process, how to put hours and systems on every step, and how to find the bottlenecks.
1 November 2026GuideAutomation · 4 min read
What should a small company automate first?
A simple scoring method for picking the process to automate first, five processes that usually win, and when Zapier, Make or n8n is enough and when a custom integration pays off.
1 November 2026