A product that is hard to explain in one sentence
Colibo is a Danish workplace integration hub: it connects business tools and employees inside large organisations. In 2025 we moved their website off an outdated WordPress setup and rebuilt it in Framer around one idea: every page should help an enterprise buyer get to a demo. Within twelve months, engagement, traffic and conversion grew by more than 200%, per Colibo's own data.
This is how that happened, and what other B2B companies can take from it. The summary is on the Colibo case study.
A site organised around features, not decisions
The old site made a complex product harder to understand. Content was organised around features, not around what a buyer needs to decide. Pages loaded slowly, every change needed a developer, and there was no clear route from a first visit to a sales conversation.
For a B2B product that matters more than it seems. Buyers do most of their research before they talk to anyone: Gartner research found that B2B buyers spend only about 17% of their buying time meeting potential suppliers, shared across all of them. The website does most of the selling before the first call.
Four decisions
Leave WordPress for Framer, to remove plugin maintenance and slow pages at the root and let the marketing team edit without a developer. Restructure the content around conversion paths: each audience gets a short route to the next step, with deeper pages for decision-makers who want the detail.
Build a modular component system, so new landing pages are assembled from tested blocks and campaigns ship quickly. And optimise loading on every breakpoint, mobile first, because speed affects both conversion and search. In the Milliseconds Make Millions study by Deloitte and Google, a 0.1-second faster mobile site moved visitors further through lead generation funnels.
The rebuild
The new site has a more confident colour palette, refined typography and a clean structure that reads as trustworthy to enterprise buyers. Underneath, it is a set of modular Framer components, responsive across breakpoints and ready for new products and markets.
Decision-makers became the core audience. The content was restructured so that someone who lands on any page can see the value in seconds, go deeper if they want, and always see the next step.
A site the marketing team runs itself
A fast, stable platform replaced the WordPress setup that held growth back. The marketing team now publishes and edits pages without a developer.
The lesson for other B2B companies: a website for a complex product is not a brochure. It is the first part of the sales process, and it should be designed around the decision the buyer is trying to make.
What changed in a year
If your website explains a product but does not lead anyone anywhere, our websites and web apps work starts in the same place: the path from visit to conversation.
