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Client story

A SaaS website that converts, not just explains.

Colibo connects business tools and employees for large organisations. We moved them off an outdated WordPress setup and rebuilt the site around the paths enterprise buyers take to a demo.

ClientColibo
IndustrySaaS
Year2025
ScopeStrategy, design, Framer development
Colibo website
200%+Growth in engagement, traffic and conversionTwelve months after launch, per client data
WordPress → FramerFull rebuild, no plugin bottlenecksModular components and optimised loading
EnterpriseDecision-makers as the core audienceContent restructured around conversion paths
01 · Business problem

A complex product on a site that slowed it down.

Colibo solves communication problems inside large organisations. The product is hard to explain in one sentence, and the old site made it harder: an outdated, low-performing WordPress install with content organised around features, not around what a buyer needs to decide.

Every change needed a developer, pages loaded slowly, and there was no clear route from first visit to a sales conversation.

What had to change
Show the value in seconds, with depth for enterprise buyers
Give the marketing team a site they can change themselves
Remove the technical drag on speed and SEO
02 · Strategy and technical approach

What we decided, and why.

Decision 01

Leave WordPress for Framer

Why: Faster pages, no plugin maintenance, and edits without a developer. The rebuild removed the technical bottlenecks at the root.

Decision 02

Restructure content around conversion paths

Why: Each audience gets a short route to the next step, with deeper pages for decision-makers who want detail.

Decision 03

Build a modular component system

Why: New landing pages are assembled from tested blocks, so campaigns ship quickly and stay on brand.

Decision 04

Optimise loading on every breakpoint

Why: Speed affects both conversion and search. Images, scripts and layouts were tuned for mobile first.

03 · What we built

The solution, in the live product.

Colibo website detail
01

Brand-aligned redesign

A more confident colour palette, refined typography and a clean structure that reads as trustworthy to enterprise buyers.

02

A site built to scale

Modular Framer components, responsive across breakpoints, ready for new products and markets.

Colibo website detail
04 · Results

What changed for the business.

Engagement, traffic and conversion grew by more than 200% within a year (per client data).
The marketing team publishes and edits pages without a developer.
A fast, stable platform replaced a WordPress setup that held growth back.

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