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Client story

Repositioning a solar developer for US investors.

LOK develops large-scale solar projects in India, funded by US investors through a 1:1 co-investment model. Finding market fit meant rebuilding the brand and the site for private banking clients.

ClientLOK Green Energy
IndustryFinance & investment
Year2025
ScopeRepositioning, identity, Framer platform
LOK Green Energy website
B2C → HNWIAudience shift the site had to followFrom eco-conscious retail to private banking clients
1:1Co-investment model made clearThe core of the investor story
USInvestor market targetedBuilt with the founder and advisors
01 · Business problem

The right project, presented to the wrong audience.

The original site was minimal, white and green, built for eco-conscious retail visitors. As the investment model evolved, the real audience became private banking clients and high-net-worth individuals in the US.

They expect the look and tone of premium finance. The old site didn't earn that trust, and its B2C structure didn't support a consultative sale.

What had to change
Find the positioning that fits US investors
Make a high-return project feel safe and desirable
Support a relationship-driven sales process
02 · Strategy and technical approach

What we decided, and why.

Decision 01

Reposition before redesigning

Why: With the founder, financial advisors and marketing partners, we defined the investor audience and the message first.

Decision 02

Premium identity from the world of luxury

Why: Earth tones, deep greens and subtle metallics, inspired by brands like Four Seasons and Aman, blend purpose with financial aspiration.

Decision 03

Re-architect for a consultative B2B sale

Why: The B2C setup was rebuilt into a clear investment journey that ends in a conversation, not a checkout.

Decision 04

Modular pages for ongoing marketing

Why: Flexible modules and investor storytelling components let partners launch campaigns without a rebuild.

03 · What we built

The solution, in the live product.

LOK Green Energy website detail
01

A new visual identity

Refined typography, large-scale infrastructure imagery and serene nature, balancing heritage and innovation.

02

A scalable Framer platform

High-performance, modular and built for investor-focused storytelling across devices.

LOK Green Energy website detail
04 · Results

What changed for the business.

The brand now speaks to private banking clients and HNWIs instead of retail visitors.
The 1:1 co-investment model is the centre of a clear investor journey.
Marketing partners build new pages from modules, without development work.

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