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Client story

Stepping into Dubai with a brand that already feels local.

1:37 started in Latvia. To win clients in the UAE, the brand needed a digital presence that matched local expectations of prestige and turned that trust into direct enquiries.

Client1:37 Design Dubai
IndustryReal estate & interior design
Year2025
ScopeMarket strategy, design, development
Live site137.ae ↗
1:37 Design Dubai website
Latvia → UAEA new market, a new audienceHigh-end clientele in Dubai
3Strategy, design and developmentOne team for the launch
DirectEnquiries from the portfolio pagesBuilt for lead generation
01 · Business problem

A known brand at home, unknown in a new market.

In Riga, 1:37's reputation does the selling. In Dubai, nobody knew the name, and high-end clients judge a brand by its first impression online.

Copying the Latvian site would not work. The new site had to speak to local expectations and make it easy to start a conversation.

What had to change
Earn trust from an elite audience that has never heard of you
Present a rich portfolio without clutter
Turn interest into direct enquiries
02 · Strategy and technical approach

What we decided, and why.

Decision 01

Start with the market, not the template

Why: We studied the visual language of high-end hospitality in the Middle East and built the concept from it.

Decision 02

Understated luxury over decoration

Why: A deep navy palette with bronze accents, high-contrast type and rich media signal quality and exclusivity.

Decision 03

Portfolio pages that ask for the enquiry

Why: Visitors explore the work, and every project page offers a direct way to get in touch.

Decision 04

Speed and mobile first

Why: Most first visits happen on a phone. The site is fast and smooth on every device.

03 · What we built

The solution, in the live product.

1:37 Design Dubai website detail
01

A concept for the UAE

Elegant, confident and quietly opulent, inspired by high-end hospitality.

02

A lead-generating portfolio

Minimal navigation, custom animations and a clear path to enquiries.

1:37 Design Dubai website detail
04 · Results

What changed for the business.

1:37 entered the Dubai market with a site designed for local expectations.
The portfolio leads visitors to direct enquiries.
One team handled strategy, design and development.

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