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Client story

From one listing at a time to hundreds in one upload.

Client1:37
IndustryReal estate
Working together since2025
StackFramer, Framer CMS
Project lengthMVP + ongoing sprints
137.lv
The 1:37 website with its property listings
+250%Website traffic after 12 monthsPer client data · no change in ad spend
100sListings per batch uploadPer client data · previously one at a time
0IT people needed to run the sitePer client · team trained with recorded tutorials
01 · Problem

“Managing our property listings used to be painful.”

1:37 ran on a WordPress site from 2019. Every new property was added by hand: details typed into a form, photos uploaded one by one, the map pin placed separately. When a developer released a new building, [someone in the office] entered each apartment as its own listing.

Changes needed an IT person, so updates waited.

Estimated cost10 people × 5 h / week × €50 × 48 weeks = €120,000
Developer sends units Office re-types each listing Photos uploaded one by one Map pin placed by hand Waits for an IT person 1 2 3 4
Before. Numbered diamonds mark the losses ranked in the mapping.
02 · Process Mapping findings

Four losses, ranked by hours.

1
Re-typing developer data into single listingsThe largest block of hours, repeated for every new building.
2
Uploading photos one at a timeSlow, and easy to attach the wrong set to a unit.
3
Keeping the map in syncPins placed and removed by hand, often out of date.
4
Dependence on an IT personSmall changes queued for days.
Report extract · Hours lostAnonymised
#Steph / weekPriority
1Listing entry28High
2Photo upload16High
3Map updates4Medium
4IT change requests2Medium
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03 · What we built

A website that works as a listing platform.

Add 1 listing
After: batch upload result on the live site
BeforeAfter
Module 1

Batch listing upload

A whole building goes in as one file, even hundreds of units at a time. Each unit becomes its own listing with photos attached.

Module 2

Dynamic property map

Every published listing appears on the map automatically and disappears when it's sold. Nobody places pins by hand.

Module 3

CMS collections and dynamic fields

Buildings, units and agents live in structured collections. Fields such as floor, area and status fill every page and filter.

Module 4

Mobile building tables

Buyers compare units in a building on their phone: floor, rooms, area, price and availability in one table.

Module 5

Recorded tutorials

Arturs recorded a short video for each workflow, so the team runs the site without an IT person.

First working version, then product sprints.

Week 0Intro call
Week 1Process Mapping
2025MVP live
OngoingProduct sprints
Oct 2026Today: +250% traffic
04 · Results

More traffic, less office work.

Website traffic up about 250% in 12 months, with no change in paid marketing or ad spend.
A new building goes live in one upload instead of one entry per apartment.
Nobody places map pins by hand any more.
The marketing team edits the site themselves, without an IT person.
Next goal: about 5 hours a week back for each agent, around 200 hours a month across the team for calls and viewings, worth an estimated 10% more in yearly commissions.
Monthly website trafficIndexed, launch month = 100
Launch+12 months · 350
Illustrative monthly values. End point per client data.

Two moments, in their words.

First impression · 2025
„Īpašumu sludinājumu pārvaldība agrāk bija mokas. Tagad sludinājumus ielādējam partijās, pat simtiem uzreiz, un tie parādās dinamiskā īpašumu kartē. Arturs ierakstīja video pamācības, tāpēc komanda vada mājaslapu bez IT speciālista. Īsts pavērsiens.”
“Managing our property listings used to be painful. Now listings go in as a batch, even hundreds at a time, and show up on a dynamic property map. Arturs recorded tutorials, so the team runs the website without an IT person. Gamechanger.”
Dzintars BerzinsCEO / Founder, 1:37
One year later · 2026
„Gadu vēlāk efektivitāte ir augusi, un mājaslapas apmeklējums pieaudzis par aptuveni 250%, nemainot apmaksāto mārketingu vai reklāmas budžetu. Satura pievienošana ir vienkārša, un visa komanda to ļoti novērtē.”
“A year later, efficiency is up and website traffic has grown about 250%, with no change in paid marketing or ad spend. Adding content feels easy and the whole team loves it.”
Laine KerolaineMarketing Manager, 1:37

We start every client the same way.

A 15-minute call, then a free Process Mapping that shows where your team's hours go. 1:37 had a listing problem. Yours might be orders, projects or leads.

The same pattern fits any company that keeps a catalogue by hand: construction firms with projects and units, e-commerce shops with product data, IT companies with client records.

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