Client story
Every apartment one click from a viewing.
Dzirnavu 53, “Benjamins' Romance”, is a renovated historic building in Riga's centre. The site had one job: help buyers picture their home and book a viewing with a sales agent.
Selling apartments in a building nobody has walked through yet.
A single development has a short sales window. Buyers need to trust the project, understand the building's history and see the apartments before they commit to a visit.
A generic listing portal would bury the story and send leads elsewhere. The project needed its own site that turns interest into booked viewings.
What we decided, and why.
A dedicated single-project site
Why: One building, one story, one goal. No competing listings and no distractions from the sale.
A 360° virtual tour inside the site
Why: Buyers walk through the building before visiting, so the viewings that get booked are warmer.
The shortest possible journey
Why: From apartment to contact form in a few clicks, with forms cut down to the fields agents need.
Story as a sales tool
Why: The building's link to W. Benjamin gives it identity, so the site sells a place to live, not square metres.
The solution, in the live product.
A minimal, timeless identity
Spacious layouts and calm typography that match the building and attract discerning buyers.
Viewing-first user flow
Simplified contact forms and clear calls to action connect visitors directly with the sales agents.
What changed for the business.
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