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Client story

Explaining a new category, and launching a new brand with it.

Sprii lets brands host live shopping on social media and their own site at the same time. Over two years we rebuilt the website three times, moved it to Webflow and launched a new brand.

ClientSprii
IndustrySaaS
Year2023
ScopeStrategy, UX/UI, WordPress → Webflow, content
Live sitesprii.io ↗
Sprii website
68%Faster WordPress sitePerformance improvement before the move to Webflow
3Website redesigns in two yearsEach one closer to a single conversion path
1Call to action the journey funnels toBook a demo
01 · Business problem

A new category that buyers did not understand yet.

Live shopping was new in e-commerce. Visitors had no idea how it differed from other sales channels, and the website listed features instead of explaining the benefit.

The design was inconsistent, the WordPress site was slow, and when a new brand arrived it had to go live on a rebuilt site in very little time.

What had to change
Make Sprii the main educator in live shopping
Funnel all traffic to one call to action
Launch the new brand on a site that scales
02 · Strategy and technical approach

What we decided, and why.

Decision 01

Fix WordPress first, then migrate

Why: We improved UX, SEO and performance by 68% on the existing site, then moved to Webflow when the new brand made a clean rebuild worth it.

Decision 02

One call to action across the journey

Why: Every page leads to a demo, so traffic from content and SEO ends in a sales conversation.

Decision 03

Engaging components that explain

Why: Custom visuals and interactive sections show how live shopping works instead of describing it.

Decision 04

Vertical expansion with SEO specialists

Why: Industry pages and multilingual content (WPML on WordPress, then Webflow CMS) to capture search demand.

03 · What we built

The solution, in the live product.

Sprii website detail
01

A scalable Webflow site

Dynamic CMS, mega menus and a component library that let the team add pages without a developer.

02

Content that educates the market

E-books, whitepapers, custom visuals and video from an in-house studio we helped build.

Sprii website detail
04 · Results

What changed for the business.

Site performance improved by 68% before the platform switch.
The new brand launched on a rebuilt Webflow site in a short timeline.
All traffic funnels to one call to action.

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