Client story
A new brand that looks as considered as the work.
Anna is a makeup artist, hair and fashion stylist with more than 10 years in visual arts and fashion. We created her brand identity and a website that turns her portfolio into enquiries.
Great work, no brand to launch it with.
Anna had a strong visual style and years of work to show, but no brand identity and no website that presented her services clearly.
For a service business, the portfolio is the sales pitch. The site had to show her taste at a glance and make it easy to get in touch.
What we decided, and why.
Build the brand from her philosophy
Why: “Perfectly imperfect” became the design idea: asymmetry, texture, a warm muted palette and editorial type.
Portfolio first, services one step away
Why: Visitors see the work, then a clear list of services and a way to book, without hunting through pages.
Performance for an image-heavy site
Why: Lazy loading, optimised images and careful scroll behaviour keep it fast on mobile.
Simple to update
Why: A structure Anna can extend as her portfolio grows, without rebuilding pages.
The solution, in the live product.
An editorial brand identity
Soft, elegant layouts with generous white space and editorial typography.
A responsive portfolio site
Subtle transitions and image loading that reflect the brand without slowing it down.
What changed for the business.
Start with a free Process Mapping.
We map where your sales and marketing lose people, then recommend the strategy and technical setup that fixes it.
7 of 10 free places leftGet a custom map of your company.
Add your website and answer a few questions. You get a PDF with where your team loses hours, what to build first and a 3-month product roadmap.
- Written for your company, from your public website
- Hours and yearly value per opportunity
- Work email only, no sales sequence
