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Client story

From phone bookings to 85% of payments online.

“The Wet Witch” is a well-known drift track in Latvia. They needed to sell track time online and run the schedule efficiently, without buying a heavy booking platform.

ClientSlapjā Ragana
IndustryLeisure & motorsport
Year2024
ScopeDesign, Framer CMS, booking and payments
Slapjā Ragana website
0% → 85%Payments made through the websitePer client data
Cal.com + StripeBooking and payment in one flowWith a simple database for customers
2Design rounds before developmentFast from brief to live site
01 · Business problem

Selling track time by phone and in person.

Bookings and payments happened outside the website. The team spent time on calls and messages, and the schedule was hard to keep efficient.

Branding was a logo and a yellow colour. They needed a site that sells the experience and a booking system the team can run without technical help.

What had to change
Sell services and take payment online
Keep the track schedule efficient
Keep it lean: no expensive custom platform
02 · Strategy and technical approach

What we decided, and why.

Decision 01

Assemble, don’t build from scratch

Why: Cal.com for scheduling and Stripe for payments, connected to the site, gave a full booking system at a fraction of custom cost.

Decision 02

A simple database for customers

Why: Bookings and customer details in one place, so the team can see who is coming and manage changes.

Decision 03

Framer CMS for the team

Why: Every element is a component, so anyone on the team can change prices, services and content.

Decision 04

Minimal brand, clear actions

Why: We built on the logo and yellow, keeping the site simple so the booking button is always the obvious next step.

03 · What we built

The solution, in the live product.

Slapjā Ragana website detail
01

A sales website for track services

Clear packages, prices and a booking call to action on every page.

02

A lean booking and payment flow

Cal.com and Stripe integrated with the site and a simple database for user management.

Slapjā Ragana website detail
04 · Results

What changed for the business.

Payments through the website went from 0% to 85% (per client data).
Customers book and pay without calling.
The team updates services and content in Framer themselves.

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