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Client story

A premium aircraft deserves a website that leads to a flight.

A new Framer website for Tarragon Aircraft, in the spirit of high-end automotive brands, with one clear next step for every visitor and an interactive dealerships map.

ClientTarragon Aircraft
IndustryAircraft manufacturing
ProjectWebsite, dealerships map, configurator
StackFramer, Mapbox
tarragonaircraft.com
Tarragon website hero: the Tarragon wordmark over a video of the aircraft in flight, with a Book a demo flight button
1Call to action on every page“Book a demo flight”, always in view
6Dealerships on one interactive mapUSA, Mexico and Europe, each with contacts and directions
NextAircraft configuratorIn development, with a waitlist collecting leads now
01 · Problem

The aircraft was premium. The online presence wasn't.

Tarragon builds high-performance ultralight aircraft to order, in pre-preg carbon fibre. They wanted a website that matched that quality, with motion and video that show the aircraft at its best.

It also had to bring in leads. Visitors needed to understand the next step, find their local dealership and leave their details, so someone from the team could contact them.

Present the product like a luxury brand
Guide every visitor to one next step
Connect buyers with the nearest dealership
02 · What we built

Design that sells the aircraft, structure that brings the lead.

About section: two columns of text over a darkened aircraft photo, a script Tarragon Aircraft title and close-up product photography
01 · Brand and motion

Video backgrounds and sleek animation

A dark, cinematic layout in the style of high-end car brands: full-screen video, a script display face and detail photography of the carbon build.

02 · Product

Specifications pilots actually read

Performance and dimensions in clean tiles, each value in both aviation and metric units.

Specifications section with performance tiles: Rotax 916 IS engine, 1,026 NM range, 6 hours endurance, 170–190 KT cruise speed
Dealerships page: list of six dealerships on the left, Mapbox map of Europe on the right with a France dealership popup open
03 · Dealerships

Interactive dealerships map with Mapbox

Six dealerships in a list linked to the map. Pick one to see the contact person, phone, website and directions, then apply for a test flight.

04 · Lead capture

One call to action, one simple form

“Book a demo flight” stays in the corner of every page, and a minimal menu keeps the path short. The contact form asks only for what the team needs to follow up.

Contact page with a Get in touch image card and a short form: first name, email and message
Configurator coming-soon page: a blurred preview of paint schemes and options on the left, a waitlist form on the right
05 · Next step

Aircraft configurator, waitlist first

Paint schemes and options with prices, in development. Until it launches, a blurred preview and a waitlist form collect interested buyers.

03 · Results

A brand site with a clear way in.

Every page points to the same next step: a demo flight.
Visitors find their nearest dealership on the map in a few clicks.
Leads arrive with name and email, ready for the team to contact.
The configurator waitlist builds a list of buyers before launch.

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